Please stay seated together with your fingers, arms, ft, and legs contained in the car — it’s time for the third episode of “We Name It Imagineering.” As Josh shared at SXSW, Imagineers are creating thrilling new points of interest all over the world.
Seventy years in the past, Walt Disney and the primary Imagineers constructed the unique points of interest at Disneyland utilizing essentially the most superior know-how of the time — at all times pushed by storytelling.


“There have been no sensible telephones. Nothing was digital. We had no calculators. Every thing was achieved utterly by hand,” mirrored Disney Legend Bob Gurr. Lots of the experience programs had been “prototypical” and needed to meet rigorous security, reliability, and responsibility cycles that not many different industries need to cope with.

That very same creative spirit drives Imagineers as we speak. Our Trip Studio continues to push the boundaries of innovation, designing and testing revolutionary experience programs. Most engineers begin with technical necessities to assist design their merchandise. At Imagineering, they’re given story scripts and idea artwork to begin designing the experience, with the ultimate product needing to fulfill the inventive intent of the attraction.
At Stark Flight Lab, coming to Avengers Campus at Disneyland Resort sooner or later, company will probably be invited into Tony Stark’s workshop to coach on big robotic arms and see if they’ve what it takes to fly like an Avenger. For this expertise, Imagineers are making a first-of-its-kind experience system that transfers company from a car on a monitor to a robotic arm and again once more. Impressed by the character of Tony as an inventor, Imagineers are placing this know-how within the middle of the attraction, making it a extremely seen a part of the storytelling.



For one of many upcoming Automobiles-themed points of interest, Imagineers are engineering an off-road rally racing expertise. To realize the correct really feel, the venture crew examined a number of experiential prototypes — renting ATVs on analysis journeys, collaborating with a companion to construct a dust monitor, and experimenting with totally different experience programs — all to seize the unpredictable thrill of racing throughout totally different terrains. This is only one of a number of points of interest as a part of the biggest growth in Magic Kingdom historical past that features a second family-friendly Automobiles attraction and the highly-anticipated Villains land.
One other modern experience system is within the works for the “Monsters, Inc.” coaster! Visitors will get to expertise the enduring door vault scene from the movie aboard the primary suspended coaster ever in a Disney park. This dynamic experience system will characteristic interlocking experience mechanics to simulate the second when doorways are hoisted excessive within the air, earlier than being whisked away into the vault.
Portfolio Government Inventive Producer Michael Hundgen summed it up greatest: “That is precisely what we as Imagineers get to do. You will have these iconic moments from the movies the place you need to go reside that have… We get to recreate these moments.”
Need to hear extra about what’s being dreamed up, designed and created? Comply with the Imagineers each step of the best way on YouTube and Instagram and keep tuned for extra behind-the-scenes tales on the Disney Parks Weblog.